In the recent news, PointsBet Holdings Limited announced of its multi-year strategic partnership agreement with the National Hockey League (NHL).
The Australian operator, PointsBet, after this agreement, has become the official sports betting partner of the competition.
According to the agreement PointsBet can use the logos and marks of the NHL across the United States and Australia. It also gets the ability to integrate content into live NHL game broadcasts across its media partners, such as NBC Sports and Altitude TV.
As per Gambling Insider NHL chief business officer and senior executive vice president Keith Wachtel said: “As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry.”
“Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC.”
Johnny Aitken, CEO of PointsBet USA, added: “The NHL’s on-ice product provides fans with captivating, nonstop action – it is a privilege to join forces with the NHL and its forward-thinking team, complementing that action with PointsBet’s sports betting product.”