PF Growth Partners Expands Its Planet Fitness Business to California
PF Growth Partners LLC (PFGP), a franchise division of Planet Fitness that is owned by Lynne and Victor Brick, will open its first location in California in June. The Bricks also own Brick Bodies, which they founded in 1985.
The Timonium, Maryland-based group will open its first California Planet Fitness club in San Bruno, California, which is in the San Francisco area. The company plans another eight clubs in this market.
PFGP became one of the first Planet Fitness franchisees in 2007. With more than 500,000 members and 1,250 employees in the United States, they own and operate 70 clubs in Maryland, the District of Columbia, Tennessee, Florida and Washington state.
PFGP also is one of three partners in Bravo Fit Holdings Pty Ltd., which entered into an area development agreement with Planet Fitness in 2019 to bring a minimum of 35 Planet Fitness clubs to Australia. To date, the first six clubs have opened.
“We’re excited to take our footprint to yet another U.S. state so more people can benefit from a high-quality fitness experience at an exceptional value in a hassle-free, non-intimidating environment,” Victor Brick said.
The 11,996-square-foot San Bruno club will offer state-of-the-art cardio machines and strength equipment, 30-Minute Express Circuit, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage beds, massage chairs, tanning beds, a Total Body Enhancement booth and more.
Later this year, PFGP is scheduled to open clubs in Ellicott City, Maryland, and Portland, Tennessee. It will renovate and add PF Black Card spa areas (with HydroMassage beds, massage chairs, tanning beds and Total Body Enhancement booth) to its Hagerstown, Maryland, and Elkton, Maryland, clubs.