Formula 1

Electric flying car racing series Airspeeder adds former F1 talent

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Airspeeder, the world’s first electric flying car racing series, has made several key hires, including Judith Griggs as global rights acquisition and management lead.

Airspeeder, the world’s first racing series for flying electric cars, has significantly strengthened its global technical, engineering and sports rights leadership teams through key hires across all disciplines of the company’s growing operation.

The performance eVTOL engineering company Alauda, sister-company to Airspeeder, is the manufacturer of the vehicles that will race in the upcoming series. Both company’s operations now span a technical HQ in Adelaide, South Australia, their commercial and development base in the United Kingdom and a third commercial operation in New York, USA.

The key hires are drawn from leading names in motorsport, elite performance automotive engineering and one of the foundational legal and commercial minds that drove Formula 1’s dominance of global broadcast sport in the 1990s and beyond. They strengthen a team that has just successfully completed the development programme for the world’s first fully-functioning remotely piloted electric flying racing car, the Airspeeder Mk3.

This significant injection of talent is drawn from companies including Boeing, Jaguar Land Rover, Renault F1, McLaren, Williams Racing and leading UK eVTOL manufacturer Vertical Airspace. This represents a commitment to blending the very best talent from both the aerospace industries and motorsports to create a new frontier sport and an accelerative presence in the rapidly emerging eVTOL sector.

Judith Griggs will spearhead global rights acquisition and management and the shaping of Airspeeder as a sporting entity. Her legal and commercial background spans more than 27 years in Formula 1. Brett Hill leads the engineering programme for both the Mk3 and Mk4 Airspeeder craft. Hill joins from Boeing, where he led technical projects and engineering teams on the 747-8, 787 and various military programmes.

Matt Rodgers comes from eVTOL outfit Vertical Airspace as Head of Composites. He is the first key technical hire in the UK and will pioneer a commitment to establishing a much larger development hub in a globally recognised centre of excellence for elite motorsport and aerospace development. Rodgers brings with him senior technical motorsport leadership experience from Williams Racing, Renault F1 and Formula E.

Finally, David Wareing will bring a wealth of experience from hyper-performance and luxury automotive marques and through the development of racing technology at Tom Walkinshaw Racing (TWR) and hypercar vehicle systems at McLaren.

Judith Griggs, Global Rights Acquisition and Management Lead, said: “The opportunity to help Airspeeder and Alauda shape the world’s first racing series for flying electric cars is irresistible. Airspeeder has the potential to be the most progressive and exciting new entity in sport. It is racing with global vision and authentic technical purpose and I am excited to work with Matt and the team to deliver on this potential through building exceptional relationships with commercial entities and racing bodies.”

Judith Griggs played a pivotal role in the commercial operation of Formula 1® for many years, including serving as CEO of the Australian Grand Prix Corporation in Melbourne. That work established the race as a pivotal round for the sport and earned Judith the honour of Australian businesswoman of the year for that role. This success built the foundations for her company, Sports Rights Management, a leader in sports and entertainment rights, media and technology.

Airspeeder stands at the confluence of next generation technology and sporting entertainment. A fundamental pillar of its strategy is to apply the same progressive approach to rights acquisition and management and fan interactivity through broadcast and streaming as with the development of the technology that underpins the sport. Judith will apply her 27 years experience shaping the commerciality and global viewership of F1 to realise the global potential of electric flying car racing.

In addition to this, Judith will work with Founder Matt Pearson and London Based CCO Jack Withinshaw in building commercial relationships and negotiating with host nations, cities and brands in addition to those already established with DHL, money management leader, EQUALS and cyber-security pioneer Acronis and their delivery partner Teknov8.

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