DraftKings has acquired Vegas Sports Information Network (VSiN), the multi-platform broadcast and content company delivering sports betting news, analysis, and data to U.S. sports bettors since 2017. In addition, the company will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions.
The acquisition will enable DraftKings, which is live with mobile and/or retail sports betting in 14 states, to further build out its content capabilities and will augment VSiN’s ability to broaden their audience alongside the expansion of legal sports betting in the U.S.
“VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting,” says Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board. “In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
VSiN, which operates out of Las Vegas, develops, produces, and distributes up to 18+ hours of live linear sports betting content each day. In addition to its 24/7 stream, VSiN’s original content is accessible through multiple video and audio channels including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as terrestrial radio stations throughout the country, and its growing slate of podcasts and betcasts. VSiN’s current talent roster includes Brent Musburger, legendary sports broadcaster; Michael Lombardi, former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s popular morning show, Follow The Money.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” says Brian Musburger, CEO of VSiN. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
DraftKings’ vision is for Musburger and his leadership team to continue to manage day-to-day operations while maintaining editorial independence. DraftKings intends to fully integrate VSiN’s current employee base located in Las Vegas, including its on-air talent, into its 2,600 person global workforce. Since opening a Las Vegas office in January 2020, DraftKings has grown its local employee base by 132%. The Company also recently announced a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, housed within the International Gaming Institute at the University of Nevada, Las Vegas.
The collaboration centers on DraftKings’ free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.
“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.
“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” says Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”
WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in Tampa Bay, and stream live exclusively on Peacock at 8 pm ET in the United States and on WWE Network everywhere else.