Kolkata, Apr 16 (UNI) As India’s mega cricketing extravaganza Indian Premier League
gets into full swing this year, Glance, the world’s leading ‘screen zero’ content delivery
platform, has partnered with celebrated spin bowler Ravichandran Ashwin to livestream
special shows and original video content, throughout the tournament. cricket enthusiasts
will be able to watch exclusive live videos from some of their favourite celebs, exclusively
Other than the cricket all-rounder, several ‘Live Jockeys’ (LJs) will also go live on Glance
with exclusive cricket related content, a Glance spokesperson here on Friday said.
“We are excited to bring on board brilliant personalities like R Ashwin popular RJs to
livestream their exclusive, original content on Glance. With this partnership, we look forward
to delivering to our users the best cricket-related content and experience this IPL season,”
said Bikash Chowdhury, Vice President – Marketing at Glance.
During the course of the tournament, R Ashwin will go live on Glance and directly interact
with the platform’s users. He is also slated to host multiple interactive shows on Glance,
including ‘The Sicilian Defense’, ‘Rapid Fire Round’, and ‘My Dear Fans’.
In the ‘The Sicilian Defense’ session, Ashwin will analyze important tactics that might be
used by captains of different teams, while the cricket all-rounder will test the knowledge of
the users about the match during the ‘Rapid Fire’ quiz sessions.
During the ‘My Dear Fans’ show, Glance users will get exclusive opportunity to directly
interact with Ashwin as he answers questions from fans during these sessions.
Glance and its short video sharing platform Roposo recently signed up with the Chennai
Super Kings (CSK) team, to deliver the latest cricket content to their users.
As smartphone users increasingly shift towards digital platforms for content consumption,
mobile ‘lock screen’ has emerged as one of the key mediums for content consumption in the
As per a recent report by Glance, cricket-related content has been one the most consumed
categories on the lock screen, accounting for almost 60% of the overall sports content
consumed on Glance in 2020.