A golf smartwatch’s most important data, according to Tommy Fleetwood

At the game’s top level, Tour pros have access to just about every conceivable stat: driving distance, fairways hit, greens in regulation, scrambling — you name it. Conducting a thorough analysis of those stats has enabled many players to get better by pinpointing specific areas in need of improvement.

Now, thanks to major advances in smartwatch technology over the last several years, recreational players can reap some of those benefits too. But given the multitude of data that is now available at our fingertips — er, wrists — it can be difficult to know which numbers to prioritize.

Tommy Fleetwood recently made his debut as a Tag Heuer ambassador, and will be wearing the brand’s Connected Golf edition watch. I had the chance to speak with Fleetwood via Zoom on behalf of Tag Heuer this week, and asked him which data he feels is most beneficial to the average player.

Why Tommy Fleetwood is in no hurry to get longer off the tee


Jessica Marksbury

“With this new watch, you’re going to have your rounds — every single round you play, whether it’s on the same golf course or on different golf courses,” Fleetwood said. “You’re going to see your driving, your iron play, your putting. And you’re going to have access to stats there without having to do that much.”

What Fleetwood is referring to is the Connected Golf Edition watch’s ability to record your shot distances and scores, as well as show you the best zone to target off the tee, utilizing 3D mapping technology and data recorded from your past rounds. These recommendations are possible via Tag Heuer’s Golf App, which is available for free, even without the purchase of an accompanying Tag Heuer watch.

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TAG Heuer Connected Golf Edition Watch


Track your performance on more than 40,000 course worldwide with this special-edition 45 mm smartwatch. Provides at-a-glance info to hazards, greens and more as well as extensive post-round statistics.


According to Fleetwood, easy access to your performance metrics after each round is an incredibly valuable tool, not only if you’re looking to improve, but also as an effort to focus on the positive by giving yourself credit for what you did well.

“I think you can improve so much easier as a golfer and lower your scores easier just by [the data] being right there in front of your eyes,” Fleetwood said. “And again, for us that play the game all the time, we just take that for granted because that’s what we do. All the stats are on the internet that everybody wants to see. But I think for average golfers, I just think it is a great step forward in being able to improve in kind of an obvious way, but that’s just not been there. It’s kind of new for the average golfer. And I just think it’s going to help so many people.”

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Jessica Marksbury

As a four-year member of Columbia’s inaugural class of female varsity golfers, Jessica can out-birdie everyone on the masthead. She can out-hustle them in the office, too, where she’s primarily responsible for producing both print and online features, and overseeing major special projects, such as GOLF’s inaugural Style Is­sue, which debuted in February 2018. Her origi­nal interview series, “A Round With,” debuted in November of 2015, and appeared in both in the magazine and in video form on

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